1. Educate and normalize skin in all of its forms, conditions, landscapes and meanings and provide aids for rituals in self care and wellness.
2. Ensure our commitment to our planet is reflected through each action we take. We will encourage our customers and community to do the same.
3. Promote complete free form of human expression in any dimension of media in the topic of skin and human experiences, to create a holistic approach to the intricacies, politics and complexities of skin.